Sydney Marathon

Brand
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The Sydney Marathon, presented by ASICS, is the sole remaining participant legacy of the Sydney 2000 Olympic Games. The event is owned by Athletics Australia and managed by Pont3. Mars Design was appointed to develop the brand identity for this new event. We developed the brand identity along with various brand executions for advertising and signage for the event.

Activity

Brand name
Brand identity development
Brand guidelines
Event collateral

The Sydney Marathon, presented by ASICS, is the sole remaining participant legacy of the Sydney 2000 Olympic Games. The event is owned by Athletics Australia and managed by Pont3. Mars Design was appointed to develop the brand identity for this new event. We developed the brand identity along with various brand executions for advertising and signage for the event.