OKI Data Australia & New Zealand is a leading global manufacturer of printing solutions. Mars Design was engaged to create a new business theme and tagline. The new theme needed to promote the key USPs of the brand being high performance technology and the capability to print creative output across their range using a wide range of media. It was adopted as a positioning statement for OKI's marketing and rolled out across all touchpoints including website, collateral, socials, events, promotions, video and retail POS. It was initially launched in Australia & New Zealand and was highly regarded across OKI and then adopted globally.